Leading manufacturer of wide-format inkjet printers and cutting systems, Mimaki has launched its ‘Make the Difference’ campaign, designed to celebrate Mimaki-powered print innovation and customer success. Produced by some of the most inspirational print service providers and brands across Europe, the project explores digital print diversity with stories focussing on applications from a variety of sectors.
Encapsulated by the campaign’s full title, ‘Your Inspiration, Our Innovation, Make the Difference’, the initiative showcases innovative, high quality and creative commercial projects produced by Mimaki customers. The campaign will form an inspirational catalogue of best-in-class printed applications to drive increased ideas, knowledge sharing, business growth and profitability.
“We are delighted to launch this campaign today and further support and celebrate our amazing customers. At Mimaki, we see success as a team effort,” says Danna Drion, Mimaki Europe’s Senior Marketing Manager. “By working together, we can fuse creativity, technology and energy to deliver incredible results.”
The first series in the campaign features Mimaki customers in the UK - Gate7 and its client KUHN, who is a leading UK-based manufacturer of farm machinery, as well as the award-winning University of Huddersfield. Brett Newman, Chief Operations Manager at Mimaki’s UK and Ireland distributor, Hybrid Services talks about the project: “Mimaki’s ‘Make the Difference’ campaign promises to fuel the printing industry in the UK with an exciting and creative flow of customer stories and application possibilities. We’re incredibly proud of both Gate 7 and The University of Huddersfield who are leading the way in this first phase of the campaign and we look forward to sharing the stories, blogs and other content to our audience here in the UK and Ireland.”
Mimaki Europe has created a dedicated ‘Make the Difference’ landing page that will feature all the stories and blogs in a dedicated space: www.mimakieurope.com/MTD. “The first technical blog will explain about a set of Mimaki’s proprietary core technologies used to ensure stable production and continuous operation to deliver superior results,” continues Newman. “This inciteful content follows on from the Core Technologies area of Hybrid’s website that we curated last year to delve deeper into what makes Mimaki’s printing technology superior.”