The vehicle graphics market has become a well-established and exciting arena of vibrant colours, dazzling decals and a myriad of special effects.
As people look to personalise their own vehicles in addition to company cars and fleets of vans, the demand for printed vehicle graphics, from basic lettering up to full wraps, is set to continue and this is an ideal time for both existing printers and new startups to move towards offering a vehicle graphics repertoire.
The benefits of applying decals and wraps to cars and vans in the corporate world are many - the most obvious benefit being the ability to advertise a company, display a logo or branding and get a message out in the public domain. A professionally branded vehicle can also add credibility to a business, instilling confidence and creating familiarity, something which many brands invest millions in to achieve online. The beauty of vehicle graphics is the ability to amend or reverse, so if a company’s branding or font changes, or a new promotional campaign comes to life, the company vehicles can easily and cost-effectively reflect those changes.
Vehicle graphics and wraps are also big business in the motorsport industry, where sponsorship and the cosmetic look of a car plays a major role. Eye-catching metallic decals are a sought after application, adding a high-end finish and the easy-to-change nature of vinyl graphics comes into its own here with the frequent changes that take place from one competition to another.
Whether you’re diversifying your existing print business into vehicle graphics or you’re a new startup, it’s more affordable than you think to get the right tools for the job. Mimaki’s CJV150 Series of solvent printer/cutters gives you everything you need to make a big impact in this fast-paced, yet financially rewarding area of print, from fantastic quality through to fast print speeds. Versatility is a key feature too; you can print, print and cut, or print, laminate and then cut which covers all your bases from full colour, cut round graphics, through to smaller lettering.